Easter Online Sales – How to Prepare a Local Business for the Shopping Peak
• Thursday, 26th March 2026 • E-commerce i sprzedaż •
Easter: an underrated shopping peak
In the debate about e-commerce seasonality in Poland, dominated by Black Friday and Christmas, Easter is often underestimated. That is a mistake. Polish families spend billions of zloty over the Easter period on food, decorations, gifts and services – and a growing share of those purchases happens online or starts with an internet search.
For local businesses – food producers, craftspeople, catering and hospitality providers, gardeners – Easter is a genuine window of opportunity. Consumers actively look for local, authentic products and services rather than big chains. That is an advantage worth using.
Easter 2026 falls on 5 April. We have little more than a week left – time to act. This article walks you through the key steps you can take right now to maximise your Easter sales.
Step 1: Audit your website for the Easter season
Before you launch ad campaigns, make sure your website is ready for the traffic. New visitors will not buy from you if the site is slow, unclear or unintuitive.
Loading speed
Your site must load in under 3 seconds on a phone. According to Google data, 53% of mobile users leave a page if it takes longer to load. Check your score on PageSpeed Insights (search for “Google PageSpeed Insights” – it is a free tool). If your score is below 60/100, make compressing images and removing unnecessary scripts your priority.
Mobile friendliness
Over 65% of Easter traffic comes from phones. Open your site on your phone and check: are the buttons big enough? Do the order forms work? Is the phone number clickable?
Up-to-date offer
Check that the site shows current Easter products and services. If you offer Easter catering, smoked meats to order or decorative Easter palms, they must be featured on the home page right now, not hidden away on subpages.
Contact and availability
At the Easter peak customers want a quick response. Update your opening hours, make sure your phone number and e-mail are current, and consider setting up an automatic reply that states order lead times.
Step 2: Last-minute advertising campaigns
You have days, not weeks – but that does not mean online advertising is not worth it. Short-notice Easter campaigns work if they are well targeted.
Google Ads – local campaigns
Campaigns on phrases that include a location will deliver the fastest results:
– “Easter catering [city/region]”
– “Easter smoked meats to order Kashubia”
– “handmade Easter decorations Pomerania”
You can launch search campaigns and see the first results within 24–48 hours. Set a daily budget at a level you can safely afford (PLN 500–1,000 per day is a sensible starting point for a local business) and measure conversions.
Key tip: set ad schedules by hour – for food businesses, shopping traffic peaks between 10:00 and 14:00 and between 19:00 and 22:00. Outside those hours you can lower your bids.
Meta Ads (Facebook and Instagram) – visual targeting
Visual products – decorations, beautifully laid catering tables, ready smoked meats – work very well on Instagram and Facebook. If you have good photos (or can take them today with a smartphone), launch a campaign with geographic targeting for your area within a 30–50 km radius.
The carousel format (several photos in one ad) works excellently for presenting your offer – show different products or stages of preparing an order.
Targeting: age 25–55, women slightly more effective than men for food purchases, interests: cooking, Easter traditions, local food.
Remarketing – catch up with those who have already visited you
If you have the Meta pixel or Google tag installed, you can show ads to people who visited your site in the last 30 days. Easter remarketing is not spamming – it is a gentle reminder: “Hey, remember our offer? Order by Friday and we will make it in time for the weekend”.
Step 3: E-mail marketing – your list is gold
If you have a customer database with e-mail addresses, e-mail marketing will give you the fastest return on investment at the Easter peak. Cost: practically zero. Time: 2–3 hours to prepare the message.
Structure of an Easter e-mail
You are writing to people who already know you – there is no need for a long introduction. Focus on:
– A specific offer with current availability (e.g. “15 sets of smoked ham left to order”)
– An order deadline (“Order by Tuesday 31 March – we guarantee delivery for Easter”)
– One clear CTA (e.g. a large “Order now” button)
Do not overload the message with information. One e-mail = one message. If you have several products, send two separate e-mails 2–3 days apart rather than one overloaded one.
The subject line decides whether it gets opened
A/B tests of Easter e-mails show that the best-performing subject lines are:
– Specific and urgent: “Ham for Easter – last available slots”
– Emotional: “The traditional Easter taste of Kashubia – order by tomorrow”
– With a number: “3 reasons to order smoked meats from Digital Effect”
Avoid: emojis in the subject line for an older customer base (they lower open rates among people over 35), the word “SALE” (spam filters), and overly long subject lines (Gmail truncates anything over 50 characters on mobile).
Step 4: Social media in the final week
Organic reach on social media is low, but during Holy Week user activity rises – people look for inspiration, recipes and decoration ideas. This is the time for regular, valuable content.
Post plan for Holy Week
A suggested schedule for a local food or service business:
– Monday (30.03): Show the preparations – “behind the scenes” photos of production or order preparation
– Tuesday (31.03): Reminder about the order deadline with a clear CTA
– Wednesday (01.04): Educational content – a recipe, tip or tradition (content that drives organic reach)
– Maundy Thursday: “Last remaining slots” / order confirmations
– Holy Saturday: Photos of finished products / excitement ahead of the holiday
– Easter Sunday: Greetings (not sales-driven – human)
Stories and Reels
Instagram Stories and Reels have much greater organic reach than regular posts. Record a short (30–60 second) video showing how you pack Easter orders, how ham is smoked, what the catering table looks like. Authenticity beats perfection – you do not need filming equipment, a smartphone is enough.
Step 5: Logistics and order handling
The best marketing campaign will not help if you cannot keep up with orders operationally. A few rules for the final week:
Set and communicate the order deadline
Customers need to know until when they can order. Communicate the deadline clearly on your website, on social media and in e-mails. For food products that require preparation (smoked meats, catering), the deadline is usually Tuesday–Wednesday of Holy Week.
Safety buffer
Do not accept as many orders as you can physically fulfil. Accept 20% fewer than your maximum – a buffer for the unexpected (equipment failure, illness, a supplier problem). A disappointed customer who did not receive their Easter order will never return. A customer who ordered early and was pleasantly surprised by your delivery date will certainly come back.
Confirmations and communication
At the Easter peak customers are anxious. An automatic order confirmation by e-mail is essential. Include information about the stages of fulfilment and the delivery/collection date. One additional e-mail at the “order prepared” stage will drastically reduce the number of phone calls asking “is my order ready?”.
Step 6: After Easter – gathering the results
The last step, which many businesses forget. After Easter:
– Collect the data: how many orders, what revenue, what advertising cost, what ROI?
– Ask for reviews: customers who bought from you over the holiday are ideal people to ask for a Google Maps or Facebook review
– Segment your database: Easter customers are a separate segment – they will want to buy from you again at the next holiday or season
– Archive what worked: which posts had the greatest reach? Which campaign gave the lowest customer acquisition cost? This data is worth its weight in gold before the next season
Summary – a week of intensive work, a year of results
The last week before Easter is an intensive sprint. Businesses that prepare well do not just make sales at the peak – they build a customer base, a reputation and data that pay off all year round.
Do not try to do everything at once. If your time is limited, there are two priorities: a current Easter offer visible on your website and one well-targeted e-mail to your existing customer base. The rest is a valuable addition, but those two actions will give you 80% of the effect for 20% of the effort.
Get in touch – we help local businesses from Kashubia and Pomerania succeed online and increase their sales in key seasons.
